Wednesday, August 29, 2007
An air-conditioned blouson (Kuchofuku Inc.)
Cool Biz, a combination of the English words cool and business, is the catchword in Japan this summer. It is the title of a government campaign to persuade office workers to dispense with their ties and jackets as an environmentally friendly way of staying cool without lowering the air conditioner thermostat. And now an innovation called kuchofuku (air-conditioned clothing) is taking the Cool Biz concept one step further. This new type of garb lets people stay cool even in long sleeves.